Manufacturers build most of their best technologies and design ideas into their top-shelf offerings. These might be various composite construction materials or stick-taper designs. Composite sticks are designed with a "kick point." A kick point refers to where the stick bends when force is applied and how much potential energy is created when loading your shot. There are three kinds of kick points:
A stick with a low kick point is designed to flex at the bottom of the shaft, features a very quick shot release, and doesn't generate as much raw shot power as other stick designs. Generally speaking, this stick is best for players (usually forwards) who value quick wrist shots over powerful slap shots.
A mid-kick point stick flexes in the center of the shaft. Mid-kick sticks generate an incredible amount of potential energy that, when released, accounts for blistering, high-velocity slap shots. Mid-kick sticks are for any player looking for a balance of both power and quickness, and the ability to take shots from anywhere on the ice.
High-kick sticks flex at the upper portion of the shaft and are built to deliver maximum shot power due to the amount of energy required to load them. These sticks are formulated for players who need to take hard shots from distance.